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About the Speaker

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Join Profit Rhino and special guest Matt Michel, as we explore the impact that pricing has on your business, your customers, and your bottom line. You'll learn the psychology behind your customer's perception of pricing, and how to position your services for maximum customer satisfaction and maximum profit. 
We'll also cover: 
- Why contractors fail to charge enough 
- How brand preference affects price 
- How to calculate a service rate and more 

The Power of Positive Pricing

Presented by special guest Matt Michel.

Matt Michel

Matt Michel is an internationally recognized and acclaimed motivational speaker. Author of The Power of Positive Pricing: How Much Your Price is Costing You, innumerable industry publications, and founder of Service Roundtable, the world’s largest contractor alliance.